Valônia graduated in Fashion Design from the Veiga de Almeida University in Rio de Janeiro and, throughout her 12-year professional career in Brazil, built a rich baggage, integrating style teams from renowned brazilian brands such as Farm and Animale that are part of SOMA Group - one of the largest fashion groups in Brazil. “I feel that I inherited from my grandmother the taste for the universe of clothes, always very vain, she recounted memories of her with her tailor trying on custom clothing with beautiful buttons, shoulder pads and ultra feminine models.”
After years of creating clothes, our designer overflows her charm with the possibility of designing every single detail of a piece. Through the deepening of a sensitive research of themes and stories, Valônia seeks to translate them into collections, creating pieces with soul. All the steps to build a collection make her vibrate, the work of the people behind her moves her, and she is passionate about handmade. "My desire is to share and spread the way I look at life and my creations genuinely reflect my way of looking at the world and of living." - Valônia Véras
Valônia Véras is a women's fashion brand, created in 2017 when its founder and Creative Director moved to Lisbon. The brand invests in making unique models, always privileging quality and exclusivity. After a long process of research, creation and manufacture, the pieces are produced on a small scale, with great care to the modeling and finishing, as they are the basis for a good clothes to be developed. The choice of rustic fabrics, as protagonists of the collections, refreshes the perception of sophistication, giving all lightness and freshness to timeless modeling and unpretentious shapes. The brand has production in Brazil and Portugal, thus supporting local employees in the countries of origin of the Creative Director and origin of the brand, respectively. The creative studio Valônia Véras is located in Lisbon (Portugal), where its collections are also available at the ERITAGE art gallery - located at Rua das Janelas Verdes - Lisbon. Currently the online store serves the entire BrazilianVER COLEÇÃO
With the main values of respect for others and nature, the brand is based on the commitment to sustainable development. We follow the practice of slow fashion, producing a reduced number of pieces and using local Portuguese-Brazilian labor. We seek to praise the people involved in the production and we value the quality of human relations. And, as a result of this chain, products are born with affection, with stories, thus generating a great virtuous circle. We know that we still have a long way to go to become a fully sustainable brand, but we are genuinely committed to decisions that consider people and the planet.
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